Reputations can change in an instant, from a negative social media post or an unfavourable news story. Spokespeople constantly need to effectively voice an organization’s brand and messaging. Voices that are not properly trained, or that are not trained at all can be detrimental to your positive public perception - especially in a crisis situation.
Shawna Randolph is one of the most well-known communicators in Alberta. With nearly thirty years of combined experience in journalism, media relations training and representing organizations as a spokesperson, she knows an organization's reputation and profitability depend on how the targeted ''public'' supports and understands its goals and policies.
Shawna provides both media relations training seminars and individualized media relations consulting, as well as general public relations/public awareness campaign services.